Logo Usage & Brand Protection Policy

1. Purpose

This policy defines how the Thirtyfour Creative logo and brand assets may be used. Its purpose is to protect brand consistency, professionalism, and intellectual property across all internal and external communications.

2. Scope

This policy applies to:

• All employees, contractors, and collaborators

• All uses of the Thirtyfour Creative logo, wordmark, symbols, and brand assets

• All mediums including digital, print, presentations, social media, proposals, websites, and marketing materials

3. Approved Use of the Logo

The Thirtyfour Creative logo may be used only when:

• Representing Thirtyfour Creative in an official and professional capacity

• Creating approved marketing, sales, or internal materials

• Working on client projects where attribution or partnership is appropriate

• Using the latest approved brand assets supplied by Thirtyfour Creative

All logo use must align with brand guidelines, including colour, spacing, sizing, and placement rules.

4. Prohibited Use of the Logo

The following uses are strictly prohibited:

• Using the logo for:

  • Personal projects

  • External businesses or freelance work

  • Side ventures, experiments, or mock brands

• Modifying the logo in any way, including:

  • Changing colours, proportions, or typography

  • Adding effects, shadows, outlines, or distortions

  • Recreating or redrawing the logo

• Using outdated, unofficial, or self-created logo files

• Using the logo in a way that:

  • Misrepresents Thirtyfour Creative

  • Implies endorsements or partnerships without approval

  • Could harm the reputation or credibility of the brand

5. Client & Third-Party Use

• Clients may only use the Thirtyfour Creative logo with written approval

• Any public use by clients must follow brand guidelines

• Third parties, partners, or platforms must receive explicit permission before using the logo

Thirtyfour Creative reserves the right to request removal or correction of unauthorised logo use at any time.

6. Ownership & Intellectual Property

• The Thirtyfour Creative logo and brand assets remain the exclusive intellectual property of Thirtyfour Creative

• Use of the logo does not grant ownership rights

• All rights are reserved, whether registered or unregistered

7. Responsibility & Review

All team members are responsible for:

• Ensuring logo use is accurate, current, and approved

• Requesting guidance if unsure about correct usage

• Protecting the brand by flagging misuse or inconsistencies

8. Breaches of Policy

Misuse of the logo may result in:

• Requests for immediate correction or removal

• Loss of permission to use brand assets

• Disciplinary action or employment termination for severe cases

• Legal action where required

9. Policy Acceptance

Use of the Thirtyfour Creative logo constitutes acceptance of this policy.

If there is any uncertainty, approval must be obtained before using the logo.