There’s nothing as enticing as seeing the words ‘Try it before you buy it or ‘Free trial’ plastered across your screen for something you wanted.
Free trial versions are always a good way to see whether or not something is right for you. While they’re common in streaming services, such as Apple TV+ and Amazon Prime Video, various platforms and marketing software also offer free trials for their products and services. A free trial helps you make more informed decisions by giving you have a first-hand experience without having to worry about subscription costs yet.
For businesses, regardless of size, tools are important to help create more impactful sales and marketing campaigns to drive leads, sales, and conversions. But with the abundance of marketing software and platforms, how are you going to select one? More importantly, how can you make the most out of their free trials, with some ranging from only a week to 14 days?
To help you narrow down your choices, we’re discussing one of the top brands when it comes to marketing software tools: HubSpot’s Marketing Hub Professional.
HubSpot’s Free 14-Day Trial
HubSpot’s 14-day free trial provides full access to their marketing software with no credit card or commitment required. This platform combines customer relationship management (CRM), email marketing, and campaign automation, among other features and capabilities. With it, you can generate more leads, acquire new customers, and prove your return on investment (ROI).
Going into the nitty-gritty, here are some more things you can do with the platform:
- Acquire and manage new leads through SEO, social media, and blog tools
- Integrate your current marketing efforts with the platform’s campaign tool
- Use forms, landing pages, automated workflows, and email marketing tools for lead conversion and nurturing
- Use HubSpot’s robust CRM to pass qualified leads to your sales department
- Access pre-built or custom reports to prove your ROI
- Gain valuable insight through the platform’s in-depth analysis and engagement reports
- Manage your content with a variety of tools to help create CTAs, blog posts, and personalised webpages
Tools you can use include:
- CRM tool
- List segmentation
- Email analytics
- Paid ad tracking
- A/B testing
- Social media integration and management
Making the Most Out of Your 2-Week Free Trial
Before starting your trial, know that it’s particularly for the Pro tier. This means you get access to its plethora of tools that can help scale your business while improving workflows and productivity.
Before the Trial
To maximise your trial, the key is to plan ahead.
Join the HubSpot Academy and get certified
HubSpot Academy offers free courses on marketing and sales. It even has online tutorials at your disposal, all of which are completely free. Joining HubSpot Academy lets you familiarise yourself even further with the platform.
Get your team to join in
Involve key team members in your plan to avail of the free trial. Meet with your sales, marketing, and tech departments, let them have a go at the trial and ask them for their feedback.
Look for applications that can be integrated into the HubSpot software.
You already know that HubSpot is a robust platform. You can further maximise its capabilities by complementing it with apps and integrations for sales, analytics, live chat, scheduling, and more.
During the Trial
HubSpot has a lot to offer and all its features and capabilities can distract you from your original goal, which is to see if it’ll benefit your business. Try to be objective when using the platform and determine which functions will benefit you the most.
Use your existing data
To further test its capabilities and fit, use some of your existing data to gauge its performance. The Pro version offers many customisable tools that may come in handy depending on your needs.
After the Trial
Assess whether or not it’s the best fit for your business. While HubSpot may be a feature-rich program, some of its features may not be of particular use to you or your team. The good thing is HubSpot offers several options, each with unique tiers. Once you’ve figured out what works for you, you can try and match those with the HubSpot service that fits the bill.
Also, don’t be afraid to ask questions. You can always contact HubSpot if you want to learn more about the platform.
Overall, HubSpot’s Marketing Hub Professional is a robust, feature-rich platform that poses as an all-in-one solution for your sales and marketing campaigns. When utilised properly, the 14-day trial can help you save time and build more effective marketing campaigns for greater productivity. Planning ahead helps you maximise your trial and make it work for you.
What marketing platforms are you currently using? Have you tried using HubSpot’s software? What do you think of its 14-day free trial? Let us know what you think!