HubSpot CMS Pricing vs. WordPress Pricing

If you're in the market for a new content management system (CMS), you may be wondering whether to go with HubSpot or WordPress. Both are popular choices but differ in pricing, features, and ease of use. So, which one is right for you? Let's take a closer look at HubSpot CMS pricing vs. WordPress CMS pricing to help you decide.

HubSpot CMS Pricing

HubSpot CMS is a closed-source content management system (CMS) developed by HubSpot. It is designed for businesses that want an easy-to-use, all-in-one solution for managing their website and online marketing.

The HubSpot CMS includes a drag-and-drop website builder, a blogging tool, lead capture forms, and email marketing tools. It is also integrated with HubSpot's CRM software, making tracking and managing your customers and leads easy. The HubSpot CMS is available as a self-hosted solution or as a hosted service. The self-hosted version requires a one-time payment, while the hosted service costs monthly.

HubSpot offers a free plan and three pricing levels for its CMS: Starter, Professional, and Enterprise. Let’s take a look at the main differences.

HubSpot CMS Plan


CMS Starter Hub





$22 per month 
($20/per month if paid annually)

$575 per month 
($518/per month if paid annually)

$1,730 per month billed annually

No. of Web Pages





No. of Blog





Reporting Dashboards

3 with ten reports each

10 with ten reports each

25 with 25 reports each

50 dashboards with 30 reports each

Shared Inbox



Up to 100

Up to 100

No. of emails sent per month





Other Features

  • Language Options
  • Content Staging
  • Bots, Chats, and Forms
  • Video Hosting & Management
  • Products
  • SEO & Content Strategy
  • A/B Testing
  • Custom Reporting
  • Duplicate Management

Everything in Professional plus:

  • Custom Objects
  • Memberships
  • Single Sign-On
  • Activity Logging
  • Code Alerts
  • Additional Root Domains
  • Advanced and Frequent Updates


The CMS Starter Hub lacks certain features meant to enhance a website. Still, it’s ideal for small businesses that only need a basic website or have a tight budget. The Professional package costs more but comes with all the features that the CMS Starter Hub lacks. It allows small to mid-size businesses to enjoy robust features without spending as much as an Enterprise plan.

HubSpot’s Enterprise Plan is the most robust CMS in the market and comes with many features for huge and growing businesses. It can support websites with thousands of pages across multiple countries and languages. Enterprise customers get first dibs on new features, priority support, speed, and analytics. 

WordPress CMS Pricing 

WordPress remains the biggest CMS platform powering almost half of the Internet’s websites. Part of its popularity is, a “free” open-source platform supported by thousands of plugins. However, being free doesn’t mean you don’t have to pay for anything. We know, it’s confusing. 

If you’re getting, the open-source, free CMS platform, expect to pay the following additional items:

  • Domain: Average $15/year
  • Hosting: Starts at $2.95 monthly for shared hosting
  • Themes: Free, but Premium ones cost as much as $200 one-time
  • Plugins: Free but limited functionality. Premium plugins cost as much as $1,000 in recurring or one-time charges
  • Security: Average $50 recurring 
  • Developer Fees: Charges $0 to $400 per hour depending on experience

While you can build a website using free WordPress themes and plugins, there’s a massive chance that you’d be putting your site at risk. Most free themes and plugins don’t come with customer support, and some may not be regularly updated. There’s a risk that the plugins will not work well together, causing your site to break. 

WordPress also has another less powerful platform,, that gives users access to managed and shared hosting. Prices range from $4 monthly for a Personal Plan to $40 for an eCommerce plan. Hosting remains shared in servers, but the higher plans have priority support and uptime. 

For higher-tiered plans, features like payment service integration, Google Analytics integration, and eCommerce marketing tools are present. However, these features are not as robust as paid CMS platforms like HubSpot or a customized open-source WordPress CMS. 

HubSpot vs. WordPress Costs: Which is Better?

Comparing HubSpot and WordPress by simply looking at their pricing tiers doesn’t give us the whole picture. Instead, we need to look at the costs involved before launching and while maintaining the website. Here’s a side-by-side comparison.





Average $15 per year

Average $15 per year


  • Included with the plans
  • starting at $23 per month 
  • Ranges from $2.95 to $49.95 per month with a self-hosted hosting provider for
  • Ranges from $4 to $45 per month for a managed hosting from


  • Drag & Drop editor included in every plan
  • Lots of free templates
    Premium templates cost $50-$500
  • Lots of free themes that require basic coding skills to edit
  • Paid themes range from $500 - $1000

Plugins / Modules

No plugins are required since plans include basic features like creating forms, SEO, plus thousands of integrations

  • Requires plugins to move from being a basic site
  • Most plugins are free but can break, requires maintenance and compatibility, and can cause security risks


Built around the HubSpot Ecosystem that provides round-the-clock security

Starts at $99 per year for a premium security plugin

Developer Fees

Average $165 per hour but only as needed. Since HubSpot is easy to use with drag & drop functions. You are still able to utilise website design and development to create a custom website with advanced functionality for your business.

Average of $165 per hour, depending on experience. Most likely needed unless you spend time learning basic code

Storage and Backups


Depends on the WordPress hosting provider

Customer Support


Limited. doesn’t have customer support but has tons of tutorials available online.

Estimated Annual Costs

Starts at $291 for CMS Starter Hub and goes as high as $2800 for Enterprise.

Starts at $1000 depending on the premium and added features

When choosing the best CMS platform, there are other things you should consider aside from costs. Before making a final decision, consider the ease of use, customer support, robust features, and website goals. 

If cost is your primary concern, then WordPress is the way to go. But remember that the “free” route has limitations as well as “hidden” costs, and you may end up paying more than you bargained for. If you need more storage and advanced features, then HubSpot may be a better option. Learn how HubSpot can help grow your business. Get in touch today for a free consultation. 

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