If you're in the process of building your business, you know that marketing is essential and that creating a website is a must. You’ve probably built a website on a free platform like WordPress, but your needs have outgrown the CMS, or you may be starting from scratch and looking for a WordPress alternative that can scale with your growth. In both cases, the HubSpot CMS is the answer.
HubSpot is a powerful marketing platform that can help you reach your target audience and achieve your marketing goals. It’s ideal for building an inbound marketing strategy and comes with fully integrated solutions for email marketing, social media marketing, and lead generation.
But before you can reap the benefits of HubSpot, you need to find the right HubSpot partners who can help you set up and optimize your account. In this post, we'll share tips on finding the best HubSpot specialists for your business.
What are HubSpot Partners?
HubSpot has a Solutions Partner Program, which certifies companies offering services to customers who want to maximize their HubSpot subscriptions. HubSpot Partners are agencies, consultants, and technology integrators certified in HubSpot's inbound marketing software. This certification requires passing exams from the HubSpot Academy and staying current on the latest HubSpot updates and best practices.
In addition to offering expertise in HubSpot, HubSpot Partners often provide other services such as website design, content creation, and digital strategy consulting. By partnering with a HubSpot Partner, businesses can benefit from having an experienced team dedicated to helping them utilize HubSpot's tools to reach their marketing goals.
How to Choose the Best HubSpot Partners
1. Check out their website
When you're looking for someone to help with your HubSpot account, their website is one of the first places to check. Does their site look professional? Is it well-designed? Are there testimonials from happy clients? These are all good signs that they know what they're doing regarding HubSpot.
If their website looks close to what you want for your business, it’s a sign that they can capture your vision and implement it. When visiting an agency’s website, check what industries they’ve worked with. Ideally, you’d want to partner with a HubSpot specialist who has extensive experience working with your industry.
2. Look at their blog
Another great way to get a sense of someone's expertise is to visit their blog. Do they write about HubSpot topics regularly? Do they seem to understand the platform and its capabilities? If they don't have a blog, see if they've written guest posts for other sites. This will give you a good idea of their writing style and ability to communicate about complex topics.
You should also go for a HubSpot Partner who practices what they preach. HubSpot is all about running efficient inbound marketing campaigns, so the ideal HubSpot Partner must also use inbound marketing to generate leads for their practice. If they can do it for themselves successfully, they will be able to replicate their success for your business.
3. See if they're certified
If you want to be sure you're working with a HubSpot expert, look for someone certified by the company. To become certified, specialists must take an exam that covers everything from setting up accounts to using advanced features. This certification is a valuable way to ensure that someone knows their stuff when it comes to HubSpot.
HubSpot certifications are specific to the various functions of the platform. You can find partners certified for email marketing, digital marketing, content marketing, growth-driven design, and more. HubSpot Partners display certification badges on their website and social media profiles, but you can also verify them in the HubSpot Solutions Marketplace.
4. Ask for referrals.
If you know someone who has used HubSpot successfully, ask them for referrals. They can point you in the direction of specialists who helped them get the most out of the platform and achieve results for their business. Once you have a few names, reach out and see if they offer free consultations. Learn more about them and how they could help your business succeed with HubSpot.
The HubSpot Solutions Marketplace also contains reviews from past clients, so you can check others’ experiences regarding a specific HubSpot Partner.
5. Consider their Tier Level.
HubSpot takes its solutions partnership program seriously by categorizing HubSpot Partners into Solutions Partner Tiers, which can be another deciding factor when choosing a service provider. Tier levels are assigned to partners depending on how many clients they manage for HubSpot, how much MRR (monthly recurring revenue) they produce, and how frequently they use the platform. The higher the tier level, the more experienced a HubSpot partner is.
There are four HubSpot tiers, namely: Partner (the lowest), Gold, Platinum, Diamond, and Elite. Diamond and Elite tier partner agencies have the most experience in using HubSpot. They manage more clients and maintain high collaborations with HubSpot customers. One of the key differences is the size of the business.
Tier level can be a good indicator of a proficient HubSpot Partner, but you should take it with a grain of salt. Certifications and industry experience are still better indicators of a HubSpot Partner’s success potential.
There's no doubt that marketing is key if you want to build a successful business. And when it comes to marketing, there's no better platform than HubSpot. But before you can start using all of the fantastic features that HubSpot offers, you need to find the right specialists who can set up and optimize your account.
ThirtyFour Creative is a HubSpot Diamond Solutions Partner with certifications in CMS Hub implementation, digital marketing, growth-driven design, marketing hub and sales hub implementation, inbound marketing, email marketing, and digital advertising. We work with banking and financial services, general business services, consulting and advisory, eCommerce, and software technology companies. As an award-winning creative digital design studio, our commitment is to help businesses grow and transform through strategy-focused design and marketing.
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